Men’s SS13 Fashion Trend: Safari

Introduction

Although the runways, lookbooks and shop frontages have been pushing vivid patterns and bold colours for SS13, it is obvious that wild prints and colourful hues are not for everyone. So what is the sartorially-conscious man who prefers his tones more subtle and his styling more neutral to do this season?

Thankfully, there’s an upcoming trend that caters for these more discrete, less in-your-face needs – and it comes in the form of the safari influence.

The idea of ‘Urban Safari’ has been adopted by high fashion designers and high street retailers alike, with many pushing earthy tones of olive green, khaki and ochre, along with natural fabrics such as cottons, silks and raffia. Due to its versatile and unfussy nature, the safari trend is instantly wearable and workable into most wardrobes without a complete overhaul, which should only strengthen its appeal moving forward.

Building on the popularity of the safari jacket in 2012, it seems as though 2013 is the time for the safari influence to move from the wilderness to the mainstream…